Linkbuilding & Outreach

Outreach is the act of reaching out to webmasters, bloggers, website owners – basically anyone who has access to a site to either upsell your content with the hope of obtaining a link or offering custom content in return for a link.

Outreach via content is an easy way to amplify your current content assets by reaching out to the online community directly to generate links to your website.

The team at A1 SEO Glasgow know what type of content generates links.

When embarking on outreach campaigns firstly, we identify quality pieces of content that provide thought leadership. What is thought, leadership? Thought leadership is content within an industry that is highly credible and in-depth.

We also look at pieces of content that could naturally gain links—lists, tips and how to do well here generally.

After we have identified quality pieces of content, we then compile a list of potential sites who’s users would be interested in this content.

Once we have a list of prospects, we then send out custom emails that marry up our quality content with written articles on external sites.

It doesn’t end there. Part of the process is building up a relationship with content decision-makers. We always follow up and have a large number of websites we have worked with in the past with whom we have good relations with.

Outreach via guest posting is where we approach websites who may have a gap in their content that we can fulfil. We write the content in exchange for a link. It is a simple value exchange.

The first step is to identify quality sites who accept guest posts. The emphasis here is on quality as there are a lot of websites set up to accept guest posts and charge people for the privilege. These low-quality sites often come with risks and whilst one low-quality link isn’t likely to harm your website, a large influx of these links will. We focus on high quality, English speaking, human edited, niche-specific guest posting opportunities.

Once we have identified a list of valuable sites, we reach out and pitch unique content to each website.

We follow up and build real relationships with web editors.

Once an opportunity has been approved, the next step is to write said content and send it over for approval.

In some instances, there is a publishing fee. This is a bit of a grey area as it is against Google guidelines to purchase links. However, some genuine sites have this policy in place, and we usually make a judgement call based on-site look, traffic and metrics such as domain authority and keyword rankings.

As a by-product of successful link building campaigns, we have worked for FMCG brands in the food industry and had phenomenal results. Yes, we received a ton of links; however, the additional brand awareness outreach campaigns can generate is not to be underestimated and is a huge additional benefit of running outreach campaigns.

We have all heard of influencer outreach. Done the right way (dodging fake ‘influencers’) our link building outreach campaigns work exactly the same way – getting your brand and/or product heaps of awareness alongside the benefits of a successful link building campaign.