Local SEO
In your local area, there are hundreds of people searching for businesses like yours. Image the potential even a small percentage of these customers could have on your profits. A1 SEO Glasgow specializes in helping local businesses dominate their area.
Trusted by Local Business
Over the years, we have had the privilege to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.
What is Local SEO?
Local SEO helps you win traffic from people searching for products and services in your local area. There are two types of searches that local SEO focuses on; local searches and location keywords.
Local Searches
Local searches are searches where people are looking for a product or service whilst in a specific area. For example, someone searching for “SEO Consultant” on their desktop or mobile phone whilst in Glasgow.
Local Search Terms
Location keywords are searches where people are looking for a product or service in a specific location, using that specific location in their search term. For example, someone searches for “SEO Consultant Glasgow”.
How Can Local SEO Help You Dominate Your Niche?
46% of searches on Google seek local information. The average person conducts more than 3 searches a day. Based on Glasgow’s 598,000 population that means that there are over 1,794,000 searches in Glasgow a day or over 54 million a month. Converted into local search, that’s over 25 million searches in Glasgow alone for businesses like yours. Imagine being able to tap into that? With A1 SEO Glasgow, you can.
Our Local SEO Process
Ranking a local website is straight forward. At A1 SEO Glasgow we follow a process that we have refined over the past 6 years. There’s no SEO black magic here – just straightforward tasks. When followed correctly, this process willhelp boost your website’s rankings in the local map pack and on location-based keywords.
1. Keywords
The very first thing A1 SEO Glasgow do is look at the keywords that have the potential to drive business to your website.
Keyword research is the bread and butter of any good local SEO campaign. To succeed here, we really need to understand how people are finding businesses like yours.
Our local SEO keyword research takes generic keywords for your niche and adds a local element to them. We also look at what keywords other successful local businesses are using to rank competitively online, alongside other hyper-locations that could be profitable.
Without local SEO keyword research, we cannot plan your on-page SEO and anchor texts efficiently, making local SEO a crucial first step.
2. Exact Match Anchor Text Links
After we have some solid keywords to target, we look at your link portfolio and assess how many exact match anchor text keywords your website has. Links with exact match anchor text are links who’s text contains your keyword. For example, at A1 SEO Glasgow, we like to rank for the keyword ‘SEO Glasgow’. Having links like ‘SEO Glasgow’ help us rank for that keyword. However, there are a few more factors to consider.
Quality Of Exact Match Anchor Text Links
With exact match keywords as we will soon discuss, you really are limited to how many of your links can be from the exact match, so you want to sure that your exact match keywords come from quality sources. The team here at A1 SEO Glasgow are whizzes when it comes to assessing a backlink’s quality. We look at several factors including domain rating, spam score and common sense when assessing a link’s quality.
Quantity Of Exact Match Anchor Text Links
Before you see the word ‘quantity’ and think of the more, the better read on. There is a fine line between having enough exact match anchor text links to make serious movement in Google’s rankings and to have too many exact match anchor text links that Google flags your website as spammy. It is hard to put the finger on how many is too many, but as a loose rule we limit exact match anchor text links at 5 per site and keep the ratio at 5% – basically, if you have 100 other links to your website, 5 of those can be exact match anchor text.
3. On Page SEO
After assessing anchor text, we look at the on page SEO of your website. Using the same methods we would for an e-commerce or national service page we assess your website using at least nine different markers to make sure your page is optimized for your local keywords.
We look at several onpage factors; meta tags, headings, images, page word count, internal link architecture, keyword density and more.
These on-page factors ensure that your website contains the correct information that Google and other search engines are looking for.
After assessing anchor text, we look at the on page SEO of your website. Using the same methods we would for an e-commerce or national service page we assess your website using at least nine different markers to make sure your page is optimized for your local keywords.
We look at several onpage factors; meta tags, headings, images, page word count, internal link architecture, keyword density and more.
These on-page factors ensure that your website contains the correct information that Google and other search engines are looking for.
4. Site Structure
This is only really considered when dealing with businesses that are targeting multiple geographic areas. Depending on the search volume, it might be justifiable to create separate pages for Glasgow, Shawlands, Govanhill, Battlefield, Pollokshields, etc. Also, if you are targeting the central belt, it will almost always be beneficial to create pages for Glasgow, Edinburgh, Falkirk, etc.
These pages can each be targeted towards specific local keywords enabling stronger local targeting.
5. Google My Business
Another key factor for local SEO is your Google My Business page. A1 SEO Glasgow will set up your Google My Business page. Just remember to:
• Respond to customer client reviews
• Look out for bad edits
We look at factors like NAP consistency and image geotagging to boost your Google My Business page. However, the most important factor for a Google My Business listing will be proximity – how close are you to the people searching for your goods and services?
6. Competitor Research
As with any SEO campaign, A1 SEO Glasgow looks at your competitors to see why they are ranking high. This allows us to copy and evolve the strategies they are using, acquiring similar links and keeping you one step ahead of the game.
7. Citations
Citation Campaign
Unique Descriptions
8. Local Business Schema
Schema is a language used to talk to provide information directly to Google when Googlebot crawls your website.
For a local business, we include relevant information like reviews, geo coordinates, address, pictures, opening hours, telephone and URL. This is all in the hopes of gaining a thing called rich snippets in the results pages. Rich snippets deliver higher quality traffic and are often a way to outrank your competitors by being placed in position 0 (the position above the first position).
Testimonials
Why Choose Us
Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO Glasgow. We are a highly efficient team of 11 search engine optimisation specialists based right here in Glasgow. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO Glasgow goes directly towards ranking your site higher in Google. We have over 7 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straight forward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together we can start ranking your website higher in search engines.
About your project
Let us help you get your business online and grow it with passion!
