ON PAGE SEO
On page SEO is the on page elements included on a page.
What Is On page SEO?
On page SEO is the on page elements included on a page. These are elements you have direct control over and in most cases can be changed instantaneously. Giving on page SEO the time it deserves helps Google assign relevant to your pages and ties up your content with search terms Google’s users are searching for.
How can On Page SEO help you dominate your niche?
By focusing on on page SEO you can give your page more relevant tailored towards a specific group of keywords. This increases your ranks in search engines. Moreover, better quality content leads to a more engaged audience and getting elements like your title and description tags right has a direct inpact of the amount of visitors that will click on your listing on search engine results page. A higher CTR has been associated with higher rankings over time in literally hundreds of industry reports.
Our On Page SEO Process
Our on page SEO process is proven to increase the rankability of your website. We've evolved this process over 6 years based on what works, and what dosen't.
The following meta tags are tags you can put on your website that are invisible to the user but that summarise your website allowing Google and other search engines to gauge the topics your web page coveres. These meta tags are invisible to users on your website but specify what users see in Google’s search engine results pages most of the time. We write ‘most of the time’ because if these tags are badly written, Google will ignore them and show their own title and description in their search engine results pages.
Title tags display in Google above your description. Remember the importance of headings in any piece of communication. David Ogilvy, the father of modern advertising once famously said:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Granted you are not spending money showing listings in Google for free, but the importance of headlines has not changed over the decades.
Description tags are the text that displays the below the heading. These should entice people to click on your listing using strong call to action text. Including your keyword is kind of important here. If your keyword is in the description Google will embolden the keyword making your listing stand out more effecting click through rate and indirectly increasing rankings. However having your keyword in the description tag has no direct impact on rankings . Our rule is as simple – if it is natural include it.
Google looks at headings to categorise information based on main headings or H1s and the subheadings underneath them.
Your First Heading
The first H1 on your website is extremely important as it categorises everything that comes after and is one of the most important aspects Google considers when reviewing your on page SEO.
Sub-heading help Google categories your pages by creating page hierarchy. Page hierarchy allows you to rank for a subject, rather than individual keywords. This is extremely important as out of every single search on the internet 15% of these have never been searched for. By completely covering a subject you can rank for keywords your competitors don’t even know about.
Images turn solid lumps of text into readable pieces of information. This helps user experience and Google is big on this. However, you need to make sure that Google can assign some form of relevancy to these image. You also need to make sure images are compressed – have a look at technical SEO to find out more.
Images should have names. It helps if these are related to your keyword as Google reads these and some, all be it small, relevancy based on your image names.
Alt-tags are the big one for search engines. Alt-tags/alt-texts are alternative texts that search engines can read. Google is advanced, however, they cannot fully recognize images. Providing alt-text provides something that Google can read and assign value to. As an added bonus, web browser readers for the visually impaired read alt-text adding extra value for users.
Word count varies dramatically amongst search terms. You can rank well with shorter form articles. Indeed, some direct question based searches’ intent matches content that is show.
However, for most informational searches, longer form content tends to rank better. As a rule of thumb content should be over 300 words long. Anything lower than this would be classed as thin content by our auditing systems.
Sense checking is always required to determine which pieces of content deserve to be thin. Based on our findings we can recommend adding extra sections to a page or even do it ourselves.
For new pieces of heavy content, we use a tool called Surfer SEO. Surfer SEO aggregates several factors including average wordcount of the top 10 (or 1-3) pages ranking for your chosen keyword.
Surfer SEO also lets us pull in other relevant keywords, questions to answer and a whole host of other SEO content goodies, but we’re getting ahead of ourselves here.
This approach takes out a lot of the guess work when determining word count for a page as it is backed by data. We strongly believe that everything in a good SEO campaign should be backed by data, even content choices.
Internal Link Architecture
‘Internal Link Architecture’ is a fancy way of assessing how search engines can access other content on your site. Generally speaking, having an easy to use top level navigation and using internal links efficiently can create a sufficient internal link architecture.
Google and other search engines follow internal links on your website, so it is important to link to important pages on your website.
Navigation is an often overlooked aspect of SEO. It is important that users and search engines can navigation with ease to every important website on your website. A1 SEO Glasgow can guide you on creating universal navigation.
Internal linking is a great way of increasing your crawl rate. Also, by using anchor text, you can give a page more weight for a specific keyword. For example, using the keyword anchor text “SEO Glasgow” and linking to the page on our website we want to rank for this keyword, we can push this keyword up in the ranking slightly.
On it’s own the latter won’t do much. However, rolled out and scaled up in a natural way (read: not spamming duplicate keyword anchor text across your website) it can help boost an individual page’s ranking page rank.
Keyword research is the bread and butter of any good SEO campaign. Can you rank a website without keyword research? Of course you can! You can take the ‘write every piece of conceivable content within my niche possible until my fingers bleed’ and most likely get somewhere… eventually.
At A1 SEO Glasgow we do not use or recommend this approach. Instead we are in favor of researching the terms users are searching for in Google and crafting new content or tweaking existing content to cover these search terms.
Unlike most SEO agencies, A1 SEO Glasgow focuses on targeting a page towards a subject grouping of keywords, rather than an individual keyword where possible. This method of ‘keyword clustering’ allows for the same amount of results with less investment in new content.
Our weapon of choice for keyword research varies depending on the day of the week, weather, staff moods and huner levels, but we’re usually using Ahrefs or SEMrush.
These tools give us estimations for search volume of a specific keyword an how difficult this keyword will be to rank for. Keyword difficulty is assessed by aggregating the number of reffering domains each of the top 10 pages ranking for a given keyword have pointing to them.
It is important that your page mentions your target keyword, however, trying to stuff your keywords in places they don’t belong effects user experience in a negative way that more than outweighs any small benefit this strategy rarely yields.
99% of SEOs will use a tool called Yoast to figure out keyword density. This tool has a plat percentage that it works to across the board.
However, keyword density changes from SERP to SERP and can be swayed by each important word and phrase in the context of an analyzed keyword.
That’s where the idea of true density comes in. True Density is the saturation of each important word and phrase.
Relevant Secondary Keywords
By aggregating other pages ranking in the search engine results page, we discover common secondary keywords. This is a powerful strategy as search engines look for topical relevance on a webpage meaning they are expecting to see certain words and phrases on pages ranking for certain keywords.
Trusted by Local Business
Over the years we have had the privilage to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.
We have seen unbelievable growth year on year since working with Graham and the team. The initial process was simple and Graham worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.
Having worked with A1 SEO for a number of weeks now, they've helped my business grow a lot within that short space of time. SEO, PPC and more, highly recommend.
Exceptional at what they do, we needed a tonne of SEO and Digital marketing help and Graham and his team did not disappoint! 10/10.
We've worked together with several local SEO clients over the last period and Graham is not only astute, he brings a wealth of knowledge. He does what he says on the tin. Would recommend 100% and look forward to working together again to improve our clients rankings in the SERPS!
We used A1 SEO for our client, USC Hydraulics', website and were surprised by the results that the company delivered for us within a short space of time. The knowledge from the team was second to none after prevous experiences with SEO companies. We now rank much higher on key search terms in our industry and the long term stategy we have in place is working.
Graham is by far the best in SEO he not only goes out his way to help you but knows exactly what he is doing. Nothing is too much trouble for him. Thumbs up from Discount Pet Supplies
Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.
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