SEO AUDIT
At A1 SEO Glasgow we’ve got SEO audit’s down to a tee. Over the past 5 years, we have audited hundreds of websites and identified the main actionable sticking points in every website we have audited.
Trusted by Local Business
Over the years, we have had the privilege to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.
SEO Audit
We use a variety of tools to assess the overall health of your website by looking at technical, on-page and off-page (link building) factors.
What’s more – it’s completely free, and we will only follow up with you at your own convenience.
What’s included?
An audit from A1 SEO Glasgow covers everything you need to know about how your website sits with Google and outlines key recommendations to improve search engine positioning. Listed below is everything we consider when auditing your website.
Technical SEO
Technical SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our technical SEO page.
Encryption
Are all of your pages properly encrypted? Are there any links to non-encrypted internal pages? Are any files being pulled in insecurely?
Mobile Friendliness
Is the website mobile friendly? Does the site pass Google’s mobile usability tests, such as small fonts, content size & clickable element spacing?
Duplicate Pages
Is there any duplicate pages on your website? Are these pages being tagged correctly?
Sitemaps
Is your website using a readable sitemap? Is this sitemap submitted via search engine tools?
Robots.txt File
Does your website have a robots.txt file? Is this setup properly?
Structured Data
Is there structured data on your website? Is this properly configured? Are there any opportunities for more structured data?
Search Engine Tools
Are Google Search Console and Bing Webmaster tools setup? Are these configured correctly, giving Google full coverage of your website?
Status Codes
Are any files causing client of server errors? Server and client errors waste crawl budget and can undermine your site’s overall quality.
Broken URLs
Are any internal or external URLs broken? This can effect both your crawl budget and the overall quality of your site?
URL Paths
Are URL paths ‘clean’? Are they easy for Google and other search engines to read? Is the site using a proper silo structure if appropriate?
Alongside any other issues we come across when reviewing your website.
On page SEO
On page SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our On page SEO page.
Title Tags
Are they using the full space available? Are they cut off in search engines? Do they contain compelling copy with strong CTAs?
Description Tags
Are they specified? Are they using the full space available? Are they cut off in search engines? Do they contain compelling copy with strong CTAs?
Headings
Does each page have a unique H1 heading? Does the page use sub-headings to create page hierarchy? Is this page heiarchy sensible?
Images
Do image names contain text? Do images use alt-tags? Are images sized correctly; both image dimensions and file sizes? Are images served in efficient formats?
Word Count
Are any of the pages being flagged as having thin content? Should thin content be deindexed, optimising crawl budget, or built upon to delvier extra value?
Keyword Density
How often does the keyword appear? Is this in line with competitors? Does the page use similar keywords and phrases that Google expects? Is the keyword used too frequently or infrequently?
Alongside any other issues we come across when reviewing your website.
Backlink Profile
The backlink profile section of your SEO audit looks at the factors listed below. For an in-depth description of each potential issue please see our Link building and Outreach page.
Quality
Are the sites linking to the website high quality? Does the link profile look natural? Low-quality backlinks can affect how Google trusts your website.
Quantity
Is the number of referring domains pointing to the website sufficient to rank? What is the benchmark based on immediate competition? How long will it take to bridge the gap?
Competition
What are competitors doing for links? Are there any opportunities to reverse engineer some strategies? How many links do we need to rank higher than certain competitors?
Anchor Text
Is the anchor text direct enough to rank well for specific keywords? How aggressive is the competition’s anchor text strategy? Is the website overly-aggressive when it comes to anchor text?
Velocity
What rate is the website obtaining links? Is this sustainable? Will this achieve the goals within a certain timeframe? Is this in-line with competition? How can this be improved?
Negative SEO
Has the site been hit by any negative SEO attacks? If so, did this affect traffic? Can we easily identify these links? Is it worth testing disavowing these links?
Broken Backlinks
Has the site lost previously won backlinks due to structural changes? Can we easily republish these missing pages? Should these pages be redirected to another destination?
Reffering IPS
Does the site have a substantial number of links from the same c-class IPs? What is the potential impact of this? Should we remove these links (rarely the case)?
Alongside any other issues we come across when reviewing your website.
Bespoke SEO Audit
If there are any specific issues you would like reviewed please let us know. This could include a sudden drop in rankings, difficulty ranking for certain keywords or competitors overtaking you for specific search results. Whatever issue you are struggling with, we can identify a solution.
Action Plan
You SEO audit will end in a list of recommendation to consider alongside a bit of commentary from one of our highly trained SEO specialists who will have a minimum of 5 years experience.
This is followed up with a 1-hour face to face or phone consultation to help you and your team scope out the resources required to achieve SEO success.
Tools We Use
Over the years, we have used almost every single SEO tool imaginable. We are constantly evolving the technology we use to audit our websites, ensuring all data is as accurate and in-depth as possible. To find out more about the technology we user, check out our technology page.
Ahrefs
At A1 SEO Glasgow the majority of our day-to-day work revolves around building backlinks. For link building there really is no competition. Ahrefs allows us to quickly judge the potential value of links at scale. Ahrefs has the largest database of indexed pages available for SEO professionals and has over 270 billion pages in their index.
SEMrush
SEMrush has a super-simple interface that allows us to roll out keyword and content research at scale. SEMrush has other cool features built-in that we cover using internal systems, however, you just cannot beat their Keyword Magic tool when researching SEO and Google Ads campaigns.
Screaming Frog
Screaming Frog definitely has the best name of any software company out there. This tool lets us crawl web pages the same way that Google and other search engines do. This allows us to recreate search engines journeys and pick up any potential issues. Our audits are almost entirely conducted using Screaming Frog.
Trusted by Local Business
Over the years, we have had the privilege to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.
Testimonials
Why Choose Us
Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO Glasgow. We are a highly efficient team of 11 search engine optimisation specialists based right here in Glasgow. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO Glasgow goes directly towards ranking your site higher in Google. We have over 7 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straight forward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together we can start ranking your website higher in search engines.
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