SEO AUDIT

At A1 SEO Glasgow we’ve got SEO audit’s down to a tee. Over the past 5 years, we have audited hundreds of websites and identified the main actionable sticking points in every website we have audited.

Trusted by Local Business

Over the years, we have had the privilege to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.

tony macaroni blue
guitarguitar-1
MH-1
voyage blue
west coast foods blue
tracker blue
dr-darren-mckeown-1
delta blue
uk construction online blue
supernova-1
supply2gov blue
My-voyage-Scotland-1
monstershine blue
Loanza-1
Tartan-tweeds-1
DPS-1
caffeine fix Blue
living space doors blue
pass procurement blue
skinni range blue
earnock blue
smartlox blue
Tick-Jobs-1
Previous
Next

SEO Audit

We use a variety of tools to assess the overall health of your website by looking at technical, on-page and off-page (link building) factors.

What’s more – it’s completely free, and we will only follow up with you at your own convenience.

What’s included?

An audit from A1 SEO Glasgow covers everything you need to know about how your website sits with Google and outlines key recommendations to improve search engine positioning. Listed below is everything we consider when auditing your website.

Technical SEO

Technical SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our technical SEO page.

Encryption

Are all of your pages properly encrypted? Are there any links to non-encrypted internal pages? Are any files being pulled in insecurely?

Mobile Friendliness

Is the website mobile friendly? Does the site pass Google’s mobile usability tests, such as small fonts, content size & clickable element spacing?

Speed

How fast does your website load? Does your website meet all of the Core Web Vital benchmarks?

Duplicate Pages

Is there any duplicate pages on your website? Are these pages being tagged correctly?

Sitemaps

Is your website using a readable sitemap? Is this sitemap submitted via search engine tools?

Robots.txt File

Does your website have a robots.txt file? Is this setup properly?

Structured Data

Is there structured data on your website? Is this properly configured? Are there any opportunities for more structured data?

Search Engine Tools

Are Google Search Console and Bing Webmaster tools setup? Are these configured correctly, giving Google full coverage of your website?

Status Codes

Are any files causing client of server errors? Server and client errors waste crawl budget and can undermine your site’s overall quality.

Broken URLs

Are any internal or external URLs broken? This can effect both your crawl budget and the overall quality of your site?

URL Paths

Are URL paths ‘clean’? Are they easy for Google and other search engines to read? Is the site using a proper silo structure if appropriate?

Alongside any other issues we come across when reviewing your website.

On page SEO

On page SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our On page SEO page.

Title Tags

Are they using the full space available? Are they cut off in search engines? Do they contain compelling copy with strong CTAs?

Description Tags

Are they specified? Are they using the full space available? Are they cut off in search engines? Do they contain compelling copy with strong CTAs?

Headings

Does each page have a unique H1 heading? Does the page use sub-headings to create page hierarchy? Is this page heiarchy sensible?

Images

Do image names contain text? Do images use alt-tags? Are images sized correctly; both image dimensions and file sizes? Are images served in efficient formats?

Word Count

Are any of the pages being flagged as having thin content? Should thin content be deindexed, optimising crawl budget, or built upon to delvier extra value?

Keyword Density

How often does the keyword appear? Is this in line with competitors? Does the page use similar keywords and phrases that Google expects? Is the keyword used too frequently or infrequently?

Alongside any other issues we come across when reviewing your website.

Backlink Profile

The backlink profile section of your SEO audit looks at the factors listed below. For an in-depth description of each potential issue please see our Link building and Outreach page.

Quality

Are the sites linking to the website high quality? Does the link profile look natural? Low-quality backlinks can affect how Google trusts your website.

Quantity

Is the number of referring domains pointing to the website sufficient to rank? What is the benchmark based on immediate competition? How long will it take to bridge the gap?

Competition

What are competitors doing for links? Are there any opportunities to reverse engineer some strategies? How many links do we need to rank higher than certain competitors?

Anchor Text

Is the anchor text direct enough to rank well for specific keywords? How aggressive is the competition’s anchor text strategy? Is the website overly-aggressive when it comes to anchor text?

Velocity

What rate is the website obtaining links? Is this sustainable? Will this achieve the goals within a certain timeframe? Is this in-line with competition? How can this be improved?

Negative SEO

Has the site been hit by any negative SEO attacks? If so, did this affect traffic? Can we easily identify these links? Is it worth testing disavowing these links?

Broken Backlinks

Has the site lost previously won backlinks due to structural changes? Can we easily republish these missing pages? Should these pages be redirected to another destination?

Reffering IPS

Does the site have a substantial number of links from the same c-class IPs? What is the potential impact of this? Should we remove these links (rarely the case)?

Alongside any other issues we come across when reviewing your website.

Bespoke SEO Audit

If there are any specific issues you would like reviewed please let us know. This could include a sudden drop in rankings, difficulty ranking for certain keywords or competitors overtaking you for specific search results. Whatever issue you are struggling with, we can identify a solution.

Action Plan

You SEO audit will end in a list of recommendation to consider alongside a bit of commentary from one of our highly trained SEO specialists who will have a minimum of 5 years experience.

This is followed up with a 1-hour face to face or phone consultation to help you and your team scope out the resources required to achieve SEO success.

Tools We Use

Over the years, we have used almost every single SEO tool imaginable. We are constantly evolving the technology we use to audit our websites, ensuring all data is as accurate and in-depth as possible. To find out more about the technology we user, check out our technology page.

Ahrefs

At A1 SEO Glasgow the majority of our day-to-day work revolves around building backlinks. For link building there really is no competition. Ahrefs allows us to quickly judge the potential value of links at scale. Ahrefs has the largest database of indexed pages available for SEO professionals and has over 270 billion pages in their index.

SEMrush

SEMrush has a super-simple interface that allows us to roll out keyword and content research at scale. SEMrush has other cool features built-in that we cover using internal systems, however, you just cannot beat their Keyword Magic tool when researching SEO and Google Ads campaigns.

Screaming Frog

Screaming Frog definitely has the best name of any software company out there. This tool lets us crawl web pages the same way that Google and other search engines do. This allows us to recreate search engines journeys and pick up any potential issues.  Our audits are almost entirely conducted using Screaming Frog.

Trusted by Local Business

Over the years, we have had the privilege to help some of Glasgow’s most beloved brands grow their search presence. Below is a selection of some of those brands.

3
2
1 (1)
14
13
12
11
10
9
8
7
6
5
4
Previous
Next

Testimonials

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.
Adam Shepherd
Adam ShepherdReviews and Community Editor, IT Pro
Graham is by far the best in SEO he not only goes out his way to help you but knows exactly what he is doing. Nothing is too much trouble for him. Thumbs up from Discount Pet Supplies
Raheela Mohammed
Raheela MohammedOwner, Discount Pet Supplies
We used A1 SEO for our client, USC Hydraulics', website and were surprised by the results that the company delivered for us within a short space of time. The knowledge from the team was second to none after prevous experiences with SEO companies. We now rank much higher on key search terms in our industry and the long term stategy we have in place is working.
Andrew Perry
Andrew PerryOwner, PHPerry
We've worked together with several local SEO clients over the last period and Graham is not only astute, he brings a wealth of knowledge. He does what he says on the tin. Would recommend 100% and look forward to working together again to improve our clients rankings in the SERPS!
Jonny Livingston
Jonny LivingstonSEO Specialist, myhotelbreak.co.uk
We have seen unbelievable growth year on year since working with Graham and the team. The initial process was simple and Graham worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.
Gareth Downie
Gareth DownieDirector at West Coast Foods & Skinni Range
Having worked with A1 SEO for a number of weeks now, they've helped my business grow a lot within that short space of time. SEO, PPC and more, highly recommend.
Marc Catchpole
Marc CatchpoleDirector, Catchh Digital
Exceptional at what they do, we needed a tonne of SEO and Digital marketing help and Graham and his team did not disappoint! 10/10.
Christopher Johnston
Christopher JohnstonDirector, TOMO Technology
Graham was great and educated me on SEO on the right path for our business. Would highly recommend him.
Euan Stuart
Euan StuartOperations Director, Business Works Glasgow
Graham is a true SEO guru, he knows everything there is to know about SEO. It is not only his job, but his hobby. He is professional, delivers on time, very responsive to any questions. He builds links with expertise, having a long term strategy, not using cheap techniques that don't last. Anyone in need of SEO consultancy, link building services, or full outsourced SEO (from technical optimisation to content creation), I would whole-heartedly recommend A1 SEO Glasgow.
Zsófia Dobák
Zsófia DobákMarketing Manager, Loanza
A1 SEO are skilled and professional at what they do. I worked closely with Graham to ensure my website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!
Cleo Hartness
Cleo HartnessDigital Marketing Executive, Cyber Essentials
We have worked on a number of exciting projects for A1 SEO Glasgow over the past 18 months and their SEO experience is truly amazing. They have helped improve some of our clients rankings and we would not go with any other SEO company. We would recommend 100% Graham and his team to help with your SEO and Marketing needs.
Riccardo Chapman
Riccardo ChapmanCreative Director, De:strukt Studio
Previous
Next

Why Choose Us

Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO Glasgow. We are a highly efficient team of 5 search engine optimisation specialists based right here in Glasgow. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO Glasgow goes directly towards ranking your site higher in Google. We have over 7 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straight forward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together we can start ranking your website higher in search engines.

About your project

Let us help you get your business online and grow it with passion!